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TYPESENSE Making Sense of Type on the Computer, S. & G. Wheeler, 2nd Ed SC BNew
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Description

TYPESENSE

Making Sense of Type on the Computer

Susan G. Wheeler, Gary S. Wheeler

ISBN-10 : 0130218049

ISBN-13 : 9780130218049

* BRAND NEW, UNREAD *

2001, 2nd Edition (Revised), Prentice-Hall, Inc. Publishers

NOTE :

Many times, the prefilled information and/or photo associated with the ISBN number of the book listed comes up as being incorrect in Atomic Mall s data Bank. In every case, we verify the information and provide the correct one in our listing. Therefore, please refer to the info provided by us mainly, even if it looks as a duplicate or repetition of the info.

MARKET: For those in typography, typographic design, publication design, and desktop publishing.

This expanded and comprehensive second edition of the book TypeSense is a comprehensive textbook aimed to help people of all backgrounds to effectively use type, providing detailed information with both illustrations and examples, and giving readers specific and in-depth examples of typographic problems and their solutions. The authors progress from the best type selection and layout for whole pages, to paragraphs, to individual words, exploring issues such as proper font selection.

Covers typographic history, typesetting, and typographic design all in one book focusing on the effective use of type in any environment: print or electronic, textual or graphic. Keys in on four major areas of typography usage on a page, in a paragraph, in a sentence, and as a design element helping readers make sense of type on the computer and create professional-quality typographic designs. Takes readers from the broadest level of type usage (the page) to the most detailed level (the sentence) in a structured manner, and shows how to use standard and expert collection typefaces for professional-quality typesetting.

Provides a ready resource of information for those on-the-computer questions, and includes numerous proofreading examples; thorough step-by-step explanation of how to proofread documents, both electronically and visually. Numerous typographic design examples are discussed and disassembled focusing on the decisions made during the design's evolution. Typographic design tools such as multiple master typefaces and alternate characters, are discussed. Designers will find TypeSense invaluable for increasing their type's visual effectiveness and professional presentation.


TABLE OF CONTENTS:

Foreword



vi


Preface


viii


Introduction


x



From the Foundry to the Computer


1



Metal Type


3



Phototypography


6



Digital Typography


9



Speaking the Language of Letters


21



Type Anatomy


22



Type Guidelines and Measurements


25



Typeface Styles


27



Type Family Members


33



Type Font Anatomy


34



Setting Type on a Page


40



Typography and Reading


41



Page Guidelines and Measurements


46



Page Typography Preliminaries


48



Page Typography Decisions


50



Page Typography Evaluation


65



Setting Type in a Paragraph


68



Typography and Texture


69



Paragraph Guidelines and Measurements


69



Paragraph Proofreaders' Marks


73



Paragraph Typography Preliminaries


75



Paragraph Typography Decisions


76



Letterspacing and Word Spacing


86



Paragraph Typography Evaluation


102



Setting Type in a Sentence


104



Typography and Typographic Form


105



Sentence Guidelines and Measurements


105



Sentence Proofreaders' Marks


106



Sentence Typography Preliminaries


108



Sentence Typography Decisions


109



Sentence Typography Evaluation


128



Setting Type for Special Functions


133



Typographic Artistry


133



Typography and Content


134



Sentence Typography for Special Functions


135



Typesetting as Design


151



Display Type Design


153



Text Type Design


162



Graphics as Type


170



Special Type Effects


171



Designing Graphic Letters


173



The Graphic Ampersand


180



 

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