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PhytoCeramides is the ingredient Dr. Oz was so excited about for beautiful young skin

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Ceramides play a central role in preserving healthy-looking skin. They are an important lipid component of the skin's membrane, where they provide protection from the elements and lock in moisture.24-27 In fact, they make up 35%-40% of the binding matrix that maintains moisture balance and protects the skin's surface.28 The problem is that the body's production of ceramides declines with age.29 The ceramides that young skin naturally produces to retain its supple appearance are identical to those present in wheat ... which is why wheat-derived oils have been used topically for centuries as a natural moisturizer. But you can't get enough ceramides from topically-applied wheat germ oil to have a long-term impact on your skin's appearance. And they don't appear in sufficient concentration in your diet. So we've brought together these skin-nourishing oils in an oral formula with Lipowheat®, a proprietary phytoceramide blend that offers nutritional support for aging skin, to complement topical products you may already use.