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This classic collection of early Chevrolet Advertising Films were all published under "Chevrolet Leader News" and showed how Chevrolet was used in every aspect of early American life. Each film is a series of mini-shows starring the latest Chevrolet automobiles. It is a fascinating look at how cars were presented to the public in the 1930's as compared to today's sales techniques. The entire DVD is just over 2 hours long.
Chevrolet Leader News (Vol. 1, No. 1) (1935)Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 1, No. 2) (1935)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 1, No. 3) (1935)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 2, No. 1) (1936)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 2, No. 2) (1936)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 2, No. 3) (1936)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 2, No. 4) (1936)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 3, No. 1) (1937)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 3, No. 2) (1937)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 3, No. 3) (1937)
Promotional newsreels featuring a variety of Chevrolet-centric stories. Purdue University band dusts off world's largest drum. Drive-in bank. Boy scout jamboree: 12,000 boxing matches at once. Aerial clowns speed along highway. Monkeys mimic stage & screen stars.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 3, No. 4) (1937)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 4, No. 1) (1938)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 4, No. 2) (1938)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 4, No. 3) (1938)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 5, No. 1) (1939)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Chevrolet Leader News (Vol. 5, No. 2) (1939)
Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Contents of Volume 2
Volume 2 of the Chevrolet Advertising Films contains a variety of films from the 30's to the 50's and shows both advertising films and "behind the scenes" films that go into how the advertising films were made, how an advertising agency is used to sell Chevrolet and much more. It also shows the Musical Show Footage of the 1954 Chevrolet Sales Convention.
Helping You Sell (1937)
This film shows how Chevrolet made use of sponsored motion pictures to promote its product. It shows auto sales men, salesrooms, customers, stunts being performed on Chevys and much more.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:04
Hired! (1940)
This film teaches a salesperson how to be a Chevrolet salesperson.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 18:12
Chevrolet Sales Convention Musical (1954)
A song and dance centered Chevrolet sales convention put on for the benefit of their sales force to keep the motivation levels high.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 15:15
The Way You Want It (1950)
This film educates customers on why Chevrolet is the best value for the dollar. It focuses on how tough the Chevrolet is and how good their local repair staff is for those few times when things go wrong.
Production Company: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:00
Wreckless (1935)
This film demonstrates all the safety features of the cars to show how they protect you the driver from accidents and harm.
Production Company: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 0:17:20
The Girl on the Magazine Cover (1940)
This film explores the model business and shows how professional models and new cars are photographed for magazine covers. It shows how beautiful women's images are used for the covers of magazines and juxtaposes it with a cover showing a new Chevrolet - with the purpose of showing how beautiful it is too.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:48
1955 Chevrolet Screen Ads (1955)
Collection of ten screen ads promoting the various 1955 Chevrolet models.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 8:44
Cheverolet Commercial
Animated advertisement for the new 1963 Chevrolets.
Audio/Visual: Sound, Color
Just a Spark (1937)
Learn how Chevrolet automobiles are used to fight fires. The story starts when a fisherman accidentially starts a forest fire. The firefighters then rush to the scene in a Chevrolet and rescue a women from a forest cabin.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:02
Contents of Volume 3
Volume 3 of the Chevrolet Advertising Films contains a variety of films from the 30's to the 50's. The highlights of this volume are the Fairy Tale Chevrolet ad stories by the Jam Handy organization. You will also see a day in the life of a Chevrolet worker, how Chevrolet's giant sign in downtown Chicago worked in the 1930s, a promotional film for the Chevrolet Corvair and much more.
The Trip (1939)
Screen ad for the 1940 Chevrolet models.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: :48
Peg-Leg Pedro (1938)
Treasure Island meets Chevrolet in this advertising cartoon. This has it all, pirates, treasure, a love interest and of course a Chevrolet. It is a splendid example of turning a classic tale into a commerical designed to indoctrinate young viewers into the Chevrolet mindset.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:17
Behind the Bright Lights (1935)
Learn how the giant electric sign in downtown Chicago works to display news and messages about Chevrolet.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black &