This classic collection of early Chevrolet Advertising Films were all published under "Chevrolet Leader News" and showed how Chevrolet was used in every aspect of early American life. Each film is a series of mini-shows starring the latest Chevrolet automobiles. It is a fascinating look at how cars were presented to the public in the 1930's as compared to today's sales techniques. The entire DVD is just over 2 hours long.

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• The building of the Norris Dam in Tennesse
• A Chevy racing an ice boat across a lake in Michigan
• Gas economy tests
• The soap box derby in Dayton, OH
• A small dog riding in the glove compartment of a car in San Francisco
• Women showing their hairstyles in New York City
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Construction of U.S. 1 linking Key West to mainland Florida
• A ceremony awarding Chevrolet keys to the oldest plant employees
• A man exercising his poly with a Chevrolet
• A car that runs down railroad tracks
• A travelogue in St. Augustine, FL
• Swimsuit models riding on top of a Chevrolet
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Heavy-duty construction trucks
• A homehade house trailer
• An Army convoy at Fort Sill, OK
• A Chijuahua acting as a hood ornament on a moving car
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Miami, FL police practicing shooting stationary targets from moving cars
• Teaching safe driving habits to youngsters in kiddie cars
• Ferry using two automobile engines as its power plant
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Chevrolet pulling an aquaplane
• Alligator wrestling
• Parking meters in Dallis
• Miami Beach police
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Bathing models dive from the top fo a Chevrolet
• A 1913 car owner trades it in for a new 1936 Chevrolet
• A boy's boxing match
• A 7 foot man inspects the Chevrolet Turret Top
• A Detroit police safety training campaign
• A birthday party for children and dogs
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Dressing rooms on wheels
• Detroit police with a talking safety car
• A search for oil
• Amphibious car lavigating a lake
• Mickey, the firefighting cat of Minneapolis
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• California bathing models in surf and snow
• Travel trailers
• The life of a lobster
• Doggie diner
• and more
  

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Fisherman wrestles deep sea giant
• Limousine for police horses
• Golf instructor on an ocean beach
• Two cats in a boxing ring with dogs as the audience
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Promotional newsreels featuring a variety of Chevrolet-centric stories. Purdue University band dusts off world's largest drum. Drive-in bank. Boy scout jamboree: 12,000 boxing matches at once. Aerial clowns speed along highway. Monkeys mimic stage & screen stars.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• bathing models dive from the top fo a Chevrolet
• A barbershop on wheels
• Combination railroad and highway vehicle
• New Jersey State police direct traffic from an airplane
• Power boats in international gold cup regatta
• and more
  

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Men and women surfing
• Supply truck dricing through Death Valley
• Man developing photographs from the trunk of a car
• Family with a pet deer
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Automobile brake test in San Francisco
• Diamond tipped machine tools
• The Ohio river flood of 1937
• A circus featuring performing rats
• and more

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• 4 way red lights deliver safety
• Farmer trades in horse for a car
• Oil well blasters get a gusher
• Cow smokes a pipe and dances
• Girls practice archery on the beach
• and more
  

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Detroit high students
• Truck replacing 20 mule team in Death Valley
• Louisiana shrimp fishermen open the season
• Ditto the police dog gives a safety lecture
• and more
  

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Chevy leader news are news clips that were produced in the 30s to prote Chevrolet by telling stories where the Chevy played a key part in the story. This particular newsreel contains the following stories:

• Pumping water into a rice field in Arkansas
• Police study street traffic from movies made in a balloon
• Florida women't fencing champion shows how to keep fit
• and more
  

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White

Contents of Volume 2

Volume 2 of the Chevrolet Advertising Films contains a variety of films from the 30's to the 50's and shows both advertising films and "behind the scenes" films that go into how the advertising films were made, how an advertising agency is used to sell Chevrolet and much more. It also shows the Musical Show Footage of the 1954 Chevrolet Sales Convention.

This film shows how Chevrolet made use of sponsored motion pictures to promote its product. It shows auto sales men, salesrooms, customers, stunts being performed on Chevys and much more.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:04

This film teaches a salesperson how to be a Chevrolet salesperson.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 18:12

A song and dance centered Chevrolet sales convention put on for the benefit of their sales force to keep the motivation levels high.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 15:15

This film educates customers on why Chevrolet is the best value for the dollar. It focuses on how tough the Chevrolet is and how good their local repair staff is for those few times when things go wrong.

Production Company: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:00

This film demonstrates all the safety features of the cars to show how they protect you the driver from accidents and harm.

Production Company: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 0:17:20

This film explores the model business and shows how professional models and new cars are photographed for magazine covers. It shows how beautiful women's images are used for the covers of magazines and juxtaposes it with a cover showing a new Chevrolet - with the purpose of showing how beautiful it is too.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 8:48

Collection of ten screen ads promoting the various 1955 Chevrolet models.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 8:44

Animated advertisement for the new 1963 Chevrolets.

Audio/Visual: Sound, Color

Learn how Chevrolet automobiles are used to fight fires. The story starts when a fisherman accidentially starts a forest fire. The firefighters then rush to the scene in a Chevrolet and rescue a women from a forest cabin.

Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 9:02

Contents of Volume 3

Volume 3 of the Chevrolet Advertising Films contains a variety of films from the 30's to the 50's. The highlights of this volume are the Fairy Tale Chevrolet ad stories by the Jam Handy organization. You will also see a day in the life of a Chevrolet worker, how Chevrolet's giant sign in downtown Chicago worked in the 1930s, a promotional film for the Chevrolet Corvair and much more.

Screen ad for the 1940 Chevrolet models.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: :48

Treasure Island meets Chevrolet in this advertising cartoon. This has it all, pirates, treasure, a love interest and of course a Chevrolet. It is a splendid example of turning a classic tale into a commerical designed to indoctrinate young viewers into the Chevrolet mindset.

Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:17

Learn how the giant electric sign in downtown Chicago works to display news and messages about Chevrolet.